One of the toughest tasks to pull off for an online marketer is coming up with a great website. There are millions of websites built daily but it is no surprise that Google says only 52% of these make any revenue. A good website helps you attract relevant traffic and convert. Better still, you are able to build your brand, reduce bounce rates and increase sales. A study by Digital Synopsis shows that 35% of internet users don’t complete a task on a website and the problem is mostly down to poor web designing.
If you are planning to launch an internet marketing campaign you must come up with a web design that is not only captivating but one that adds value to the user experience. The design should not be an end in itself but rather should help the user find what they want faster. Your might have the most flashy website in your niche but with the highest bounce rate if the design is wanting.
Before launching your website consider the following simple guidelines to help you come up with the right design:
Design a Captivating Logo
Your website is supposed to promote your brand and as such every aspect of the site should reflect your brand’s personality. The most prominent aspect of any web design should be the logo. Make sure you design a captivating logo which is polished enough and make sure you link it to your website.
Capitalize on Easy Navigation
If your website is suffering from high bounce rates it is highly likely it is not neatly designed. Most users want to quickly access the page they want in order to find information that is relevant. As such use intuitive navigation to avoid confusing the user. This means providing both primary and secondary navigation options on the site. Easy navigation layouts are crucial in guiding users to the content they are after.
Use Larger Font Size
This might sound like an obvious designing idea until you check most of the websites. Designers seem to focus on coding and creating a beautiful website instead of enhancing user experience. The attention span of internet users keeps reducing which means you have to work harder to capture attention. The more prominent the headings or descriptions the more appealing to the eye they will be. Big typography will not go out of season especially now that users are using smaller screens to access. Choose web-friendly typeface that will scale easily.
Create Space by Decluttering
A cursory look at some of the top ranking websites including CNN, BBC, Guardian, New York Times, Harvard Business reveals a simple fact; they are informative websites but they seem to have a lot of space on every page. The simple idea behind this approach is avoiding cluttering. Avoid overloading your website with visual images because the user’s brain will at one point get overwhelmed. When this happens they will reflexively turn to another less cluttered site. Avoid competing calls to action, excessive use of links, images and graphics because users will get overwhelmed and turn away. You can capitalize on white space where the eye can turn to before shifting back to your content. Such space can always load with images over time as this is less intrusive.
Use Responsive Design
According to a 2015 study by Smart Insight 80% of internet users own a smartphone. If you add to other internet devices including smart watches and tablets among others it becomes obvious that your website should be adjustable to all these devices. A responsive website is not optional anymore because mobile internet traffic has already surpassed desktop internet traffic according to Google. If you really want to tap into the growing internet numbers make sure your website is responsive.
Other web designing tips to consider include creative use of colour and images, enhancing web load speeds avoiding Flash, adding social media buttons, phasing out your site sliders, testing the design and evaluating the flaws and of course adding SEO capability.