Are you thinking of creating videos to promote your business? Planning to create videos to promote your brand? If your answers are yes, then you have come to the right place. This article will help you understand how corporate videos can be your best promotional tool.
Video is known for its ability to boost search engine rankings. Considering the fact that Google now owns YouTube, this tool is an effective way to boost customer engagement. The only question is that how do you go about making an effective video?
YouTube has over a billion users. That’s about one-third of all people on the Internet. Thus, you can just imagine the amount of traffic you will get on your website if you use the right strategies in making a video.
Most content marketers know that video content is becoming more and more popular. Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. This is a pretty staggering statistic, but if you’re still asking yourself, “Is video marketing really an effective way to promote my business?” The answer is undoubtedly yes. Here are seven powerful benefits of using video content.
Here are other reasons why video is a good addition to your marketing arsenal:
Attract more customers:
Did you know that about 65% of video viewers watch over 3/4 of a video, which is significantly more than text-based content. Video content has been proven to attract more attention as compared to other forms of content. Right now, the state of content marketing is very competitive. Your audience is presented with an excessive amount of content on a daily basis. To compete, you want your video to be captivating for it to be more likely to be consumed. If you’re running out of ideas to produce, use a data-laden report and turn it into a video infographic. You can also create attention grabbing video invites to promote events or convert case studies into video testimonials.
Demonstrations of products or service
These days, many consumers prefer watching a video about a certain product as compared to reading about it. To promote a new brand, product, or service, try to create an explainer video and then demonstrate how it works or how it can benefit your consumers. If you wish to make it a unique way to explain what you offer, an animated video can be a good option.
Better Click-Through Rates
If you have an existing email campaign, you’ve probably provided your audience with all of the important information they need. However, your open and click through rates are still not impressive. Consider using video content to strengthen your email marketing strategies. In fact, just by using the word “video” in an email subject line will instantly boost open rates by up to 19% and click-through rates by 65%.
If you need help with video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details.